7 Tips to Get Your Self-Published Book into Bookstores

Breaking into the world of self-publishing can be an exciting journey, but getting your book into the hands of readers is an essential part of the process. Getting your book into major bookstores like Barnes & Noble, Books-A-Million, and independent bookstores can significantly impact your visibility and sales. In this article, we will explore how self-published authors can achieve bookstore distribution and the typical ways authors can get their books into large bookstores.

1. Create a Professional and High-Quality Product - Before approaching any bookstore, ensure that your book is professionally edited, formatted, and has an eye-catching cover design. This will not only help your book stand out but also show bookstores that you are serious about your work. If possible, have your book printed with an ISBN (International Standard Book Number) and a barcode to facilitate inventory management and tracking.
2. Publish through a Distribution Service - One way to make your book available in large bookstores is to use a distribution service like IngramSpark, Draft2Digital, or Smashwords. These services distribute your books to online retailers and brick-and-mortar stores, making it easier for bookstores to order your book. Some distribution services have partnerships with large bookstores like Barnes & Noble, which can increase your chances of getting your book onto their shelves. You most likely will have to accept returns for bookstores to pick up your book so plan wisely for that so you don't get a surprise bill you aren't prepared for (that just means to set some proceeds aside to cover returns).
3. Build Your Author Platform - Having a strong author platform can convince bookstores that your book is worth stocking. Cultivate an online presence through social media, blogs, podcasts, and other channels. Engage with your audience, attend events, and network within the literary community. Establishing a following will not only help you sell your books directly to readers but also demonstrate to bookstores that there is demand for your work.
4. Approach Local Independent Bookstores - Local independent bookstores are often more receptive to stocking self-published titles than larger chains. Start by building relationships with booksellers in your area. Attend events, join local writers' groups, and participate in community activities. Once you have established a rapport, you can pitch your book to the store's manager or owner. Offer to host a book signing or reading event to generate interest and foot traffic for the store.
5. Create a Press Kit and Marketing Plan - To convince bookstores to stock your book, you'll need to demonstrate that you are committed to promoting it. Create a professional press kit that includes your author bio, a synopsis of your book, testimonials or reviews, and any media coverage. Develop a marketing plan outlining your promotional efforts, such as social media campaigns, email marketing, and paid advertising. This will show booksellers that you are proactive about marketing your book, which can translate into increased sales for their store.
6. Attend Conferences and Trade Shows - Participating in conferences, book fairs, and trade shows can provide networking opportunities with booksellers, agents, and publishers. Many of these events offer panel discussions, workshops, and other educational opportunities that can help you refine your marketing and distribution strategies. Additionally, you can showcase your book at these events, which can generate interest and potentially lead to bookstore distribution deals.
7. Consider a Consignment Program - Some bookstores offer consignment programs for self-published authors. Under these programs, the bookstore stocks your book, and you receive payment when a copy sells. Keep in mind that consignment terms can vary, so be sure to understand the specific details before agreeing to a consignment arrangement.

Getting your self-published book into Barnes & Noble and other large bookstores may be challenging, but it is possible with persistence, a professional product, and a solid marketing plan. Utilize distribution services, develop your author platform, and build relationships with local bookstores as a starting point. It won't be easy but it will be a fantastic experience and it is possible with a lot of effort and maybe a pinch or two of good luck.