Writing your first novel brings so many challenges that you never expected (at least for most self-published authors). There is quite a bit to know about from little grammar things like not using the word “very” to the proper balance of dialogue and narrative. As fiction authors we are immersed in the world we are creating and also excited to see where the story leads us. Whether you are writing fiction or not, there are still tasks to deal with before your book even goes through the first round of editing. All of this leads up to the high point of sending your manuscript to the editor for the final time (at least what you hope is the last time). Then, it happens ... You get it back and it is ready to go. Now what? Suddenly, you realize that this piece of literature you slaved over has to somehow get in front of readers. Where can we go to begin this process? Should you just release it and hope for the best? No, please don’t do it. It’s time to plan.
These are just some basic concepts to get you started. If you are like most authors though, you haven’t put nearly as much thought into marketing as you have the writing of your book. Don’t worry and don’t beat yourself up, that is totally normal. That said, it is so important to just slow down and really plan your release well. It’s hard to resist the urge to just publish and hope for the best, but 99 times out of 100 that is not going to work. The best advice that you will get from most authors is to hold on to your book until you have a workable marketing plan in place. Watch for more articles from eBookFairs as we explore the good and the ugly about the world of book marketing. It’s a grind, but if you work really hard and sometimes get a little lucky, you can get the word out about your novel. Because that’s what we all want. We want people to read and enjoy our writing, but to do that they have to know our book exists. So we must study book marketing to have a chance to compete in this overcrowded book market.