Every Author is Missing Out if They Don't Use Amazon Editorial Reviews

In the ever-evolving world of book marketing, authors constantly seek effective strategies to promote their work and increase sales. Among these strategies, Amazon's editorial book reviews stand out as a potent tool for authors, especially since eBookFairs offers an incredible opportunity to get these reviews as part of their subscription service.

The Impact of Editorial Reviews on Amazon

Editorial reviews on Amazon are critiques written by non-customers, such as editors, fellow authors, experts in the field, bloggers, or media outlets. Unlike customer reviews, they are subject to different rules and guidelines. These reviews are prominently displayed in the Editorial Reviews section, which is situated above the Customer Reviews section on a book’s Amazon page.

The significance of editorial reviews cannot be overstated. They provide potential readers with additional social proof that a book is worth purchasing. Coming from authoritative sources, these reviews often carry more weight than regular customer reviews. They serve as a testament to the book's quality and appeal, influencing potential buyers' decisions.

Why Editorial Reviews Matter

• Credibility and Authority: Editorial reviews lend credibility to a book. When a respected figure or entity in the literary world endorses a book, it signals to potential readers that the book is of high quality and worth their time.
• Visibility and Attention: These reviews draw attention to the book on Amazon’s crowded platform. A well-written editorial review can make a book stand out, enticing readers to explore further.
• Influence on Buying Decisions: As revealed in a heatmap experiment conducted by Kindlepreneur, shoppers pay attention to who wrote the editorial review and their qualifications. This influence can significantly sway purchasing decisions.
• Versatility in Marketing: Editorial reviews can be used beyond Amazon. They can be featured on book covers, trailers, social media, websites, and print materials, amplifying the book's marketing reach.

How eBookFairs Enhances the Process

eBookFairs offers authors a streamlined pathway to obtaining editorial reviews. With its subscription service, authors gain access to a network of reviewers and industry professionals, simplifying the often challenging task of acquiring credible and influential reviews. This service is particularly beneficial for self-published authors or those just starting, providing them with a valuable resource to enhance their book’s appeal. We have hundreds of reviewers and they are screened on a continuous basis with every review evaluated by the community and our team.

Adding Editorial Reviews on Amazon

The process of adding editorial reviews to a book’s Amazon page is straightforward. Authors need to log into their Amazon Author Central account, select the book, and add the reviews under the Editorial Reviews tab. It’s important to follow Amazon’s guidelines, ensuring the reviews are effective and compliant.

For a detailed guide on how to post an editorial review on Amazon, authors can refer to this comprehensive guide.

Editorial book reviews are a powerful tool in an author's arsenal for promoting their work on Amazon. They enhance credibility, visibility, and influence, contributing significantly to sales potential. With services like eBookFairs, obtaining these valuable reviews has become more accessible, offering authors, especially those new to the scene, a significant advantage in the competitive world of book publishing